Project details
Key Art and custom image formats required to promote the Eric Clapton Tour in 2017. The client requested a design that paid homage to Eric’s 50 years as a musician. I utilized historical and current images to create a collage in a custom grid format that allowed the headline to really stand out. I modernized the design with colors that reflect current trends.
Campaign rollout
- Newspaper ads in NY Times & LA Times
- Magazine ad in Rolling Stone
- Digital and Print format billboards in Los Angeles and New York
- Social media ads on Twitter, Instagram and Facebook
- Banner ads for websites
- Email header for Live Nation and Ticketmaster newsletters
Los Angeles Times newspaper ad
Twitter advertising
Facebook advertising
Newsletter header image
Rolling Stone magazine full page ad
