Eric Clapton 50 Years of Music

Project details

Key Art and custom image formats required to promote the Eric Clapton Tour in 2017. The client requested a design that paid homage to Eric’s 50 years as a musician. I utilized historical and current images to create a collage in a custom grid format that allowed the headline to really stand out. I modernized the design with colors that reflect current trends.

Campaign rollout

  • Newspaper ads in NY Times & LA Times
  • Magazine ad in Rolling Stone
  • Digital and Print format billboards in Los Angeles and New York
  • Social media ads on Twitter, Instagram and Facebook
  • Banner ads for websites
  • Email header for Live Nation and Ticketmaster newsletters

Los Angeles Times newspaper ad

Twitter advertising

Facebook advertising

Newsletter header image

Rolling Stone magazine full page ad

Outdoor billboard