Harry Potter Concert Series

Project details

Key Art templates for local marketers to resize and use in promoting the Harry Potter Concert Series.

The design brief was a request to visually communicate the concert experience, using the existing movie poster key art as the base. By placing the poster above and behind a symphony orchestra, it evokes a feeling of watching the film on a large screen while the live orchestra plays the soundtrack. Due to the variety of ad sizes required, I adjusted the template contents to best fit the aspect ratio, while maintaining a brand consistency among all of the images.

Campaign rollout

  • 6×10″ print ads in CMYK and Grayscale
  • 13×3″ print ads in CMYK and Grayscale
  • 4×5″ print ads in CMYK and Grayscale
  • Leaderboard banner ad (728×90)
  • Mbox banner ad (300×250)
  • Wide skyscraper ad (300×600)
  • Facebook Cover and Profile images
  • Instagram Profile and Post images

Full page ad sample

Full page print ad

Instagram profile and posts

4×5″ print ad

13×3″ print ads

Website banner ads