Kcon convention and concert

Project details

Kcon is an annual convention and concert geared towards fans of Korean pop culture and entertainment. As the Art Director on this project, I developed the design concept and managed more than 100 projects covering both marketing and merchandise for the event. All projects were completed within 2-3 months.

Marketing campaign included:

  • Outdoor billboards and banners
  • Step and Repeat Backdrops for red carpet and panel rooms
  • Wayfinding signage
  • Print and digital ads
  • Convention program books
  • Mobile app

Merchandise included:

  • Retro style luncbox
  • T-shirts
  • Souvenir magnet
  • Sticker sheets
  • Tote bags
  • Scratch cards
  • Kpop artist posters
  • Souvenir poster

Souvenir magnet

Souvenir lunchbox

Souvenir posters

Program book

Step & repeat backdrops

Print billboard

Souvenir t-shirts