Project details
Kcon is an annual convention and concert geared towards fans of Korean pop culture and entertainment. As the Art Director on this project, I developed the design concept and managed more than 100 projects covering both marketing and merchandise for the event. All projects were completed within 2-3 months.
Marketing campaign included:
- Outdoor billboards and banners
- Step and Repeat Backdrops for red carpet and panel rooms
- Wayfinding signage
- Print and digital ads
- Convention program books
- Mobile app
Merchandise included:
- Retro style luncbox
- T-shirts
- Souvenir magnet
- Sticker sheets
- Tote bags
- Scratch cards
- Kpop artist posters
- Souvenir poster
Souvenir magnet
Souvenir lunchbox
Souvenir posters
Program book
Step & repeat backdrops
Print billboard
